Anna Farmery wrote on her Engaging Brand Blog a post on 4th of April. While I was making some research for writing on by blog I saw very interesting post written by her it’s name was Is social media the new stethoscope? She mentioned the importance of senses for businesses which wants to create “brand engagement”. She linked senses with those businesses (for the whole article please visit her site, here these are the only parts out of the article);

Taste - Give them a taste of what engaging with your brand will do for them personally, how their world, life will change for the better.
I agree this too because the most thing is to motivate people, and for motivating they should be aware why they need this engagement.
Touch - Stories stay in your memory because of the feelings that you link to the story. Touch their heart, touch their soul…in a personal way.
In this point once one of my tutor told us in t lecture that ever product has a story in order to sell it. Companies needs to create relationship with the customer. So that refers to touch.
See - Be present with them, be in their environment. See them interact with the brand….see first hand what makes them smile, and do more of that…..see what irritates and do less of that in the future.
Hear – Listen to their feedback, listen to what people are saying, listen also to your gut feelings. Data analysis is often removing that all important intuition that leaders need….listen to your heart and listen to the heart’s of your customers. Does that make social media a stethoscope?
Listening is very important tool for interacting while talking with someone. Also she linked it with stethoscope example even doctor needs to listen our body before telling what we have. So we are doctor’s and inorder to give advice we need to know what is going inside of that company.
Smell – People love the fragrance of success…in order to celebrate success inside and outside the business…you need to understand what success would looks like, smells like…. Imagine yourself as a bloodhound…..on the trail of that elusive success, sniffing out opportunities, tracking the trail of that business animal which is out there for those who have the persistence to track it down.
Knowing what will happen next and for deciding the other steps I like the example of bloodhound.
Now we know how to link 5 senses with our business life
*Image is taken from Buzzard Blog.